Most designers focus on how your site looks.

They might set you up with the basics of SEO: a few keywords here, a sitemap there… but they often overlook the foundational systems that actually help your site get discovered, ranked, and properly indexed by both search engines and, more importantly, today’s AI tools.

Here’s what’s missing…

Human-first technology is the new luxury.

In 2025, artificial intelligence is no longer optional for luxury brands, it’s essential. From email subject lines generated by Klaviyo AI to AI-powered chatbots handling customer service at 3am, brands are integrating automation at every touchpoint.

Your automation shouldn’t feel robotic.

AI chatbots are powerful. They can answer questions instantly, free up your team’s time, and keep your customers engaged 24/7. But if they feel cold, clunky, or impersonal, the trust can quickly breakdown, especially for brand-led businesses in fashion, beauty, wellness, or other luxury services.